{"type":"doc","content":[{"type":"paragraph","content":[{"type":"text","marks":[{"type":"link","attrs":{"href":"https://kb.utterflymultimedia.com/kb/settings/external-tracking/external-tracking-1/#main","target":"_blank","rel":"noopener noreferrer nofollow","class":"skip","title":null}}],"text":"Skip to content"}]},{"type":"paragraph","content":[{"type":"text","text":"External Tracking is a simple integration tool that records user activity—such as page views and form submissions—from websites hosted externally. After placing a small tracking script on your site, data is automatically collected and matched to contact records. This ensures every lead submission is properly attributed and available for automation or follow-up actions. This guide provides step-by-step instructions for setting up External Tracking, verifying that it’s working correctly, and troubleshooting any installation or data capture issues."}]},{"type":"heading","attrs":{"level":3},"content":[{"type":"text","text":"Key Benefits"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"type":"text","marks":[{"type":"bold"}],"text":"Use Existing Forms:"},{"type":"text","text":" Capture leads directly from your current third-party forms without needing to rebuild them."}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"type":"text","marks":[{"type":"bold"}],"text":"Seamless Contact Sync:"},{"type":"text","text":" Each submission automatically creates or updates a contact record for immediate follow-up."}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"type":"text","marks":[{"type":"bold"}],"text":"Attribution Insights:"},{"type":"text","text":" UTM parameters and traffic source data are captured for easy campaign tracking."}]}]}]},{"type":"heading","attrs":{"level":3},"content":[{"type":"text","text":"Confirm Form Compatibility"}]},{"type":"paragraph","content":[{"type":"text","text":"Your external form must meet the following requirements:"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"type":"text","text":"Uses a "},{"type":"text","marks":[{"type":"code"}],"text":"

"},{"type":"text","text":" tag"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"type":"text","text":"Includes an email input field"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"type":"text","text":"Includes a submit button"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"type":"text","text":"Is not embedded within an "},{"type":"text","marks":[{"type":"code"}],"text":"